Posted Wednesday, January 1, 2014
Livia Zufferli has spent her professional career building businesses and brands across a variety of industries. Beginning her career as a Strategy Consultant with Deloitte / Monitor, she then moved on to business and marketing strategy roles at Shoppers Drug Mart where she developed a passion for retail. Her formative creative years were spent at a Toronto based advertising agency where she advised clients across the luxury, retails and consumer goods sectors among others. Livia was the VP of Marketing for Target’s expansion into Canada, launching national campaigns including extensive experiential and social activations as well as overseeing all in-store marketing. Her most recent corporate position was with Rogers Communications where she was Senior VP Brand.
Set up a meeting with Livia if you would like some advice on
• Develop a successful brand
• Create and merchandise the perfect pop-up shop
• Get an in-store evaluation with tips and advice on how to improve sales
• Evaluate effective advertising that creates awareness, drives sales, and other business objectives