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Posted Monday, March 14, 2016

TFI News
A free fashion industry newsletter

Brought to you by:
Toronto Fashion Incubator (TFI)
A dynamic non-profit organization offering made-to-measure business solutions for new & established fashion designers, entrepreneurs, professionals & students

Sponsored by:
City of Toronto Economic Development





Volume 24, Issue 1, Spring 2016

1. New Name, New Faces
2. Sid Neigum Debuts In London
3. TOMFW Season Four
4. Scene & Heard
5. Thank You TFI Donors
6. Top Picks
7. Fashion Calendar

1. New Name, New Faces
Canada’s biggest fashion week is now known as Toronto Fashion Week. In early February, IMG Canada announced that after three years, World MasterCard would not be returning as Presenting Sponsor, however, Redken 5th Avenue NYC and Maybelline New York will be back for their ninth season as the official hair and beauty sponsors. Redken will be partnering with the Toronto Fashion Academy for a special activation taking place backstage during Toronto Fashion Week. Students from the Academy will submit sketches of a wearable gown inspired by Redken, which is comprised of 60 per cent recycled Redken capes and 40 per cent recycled materials (see sketches below). The winning design will be brought to life and showcased backstage at Toronto Fashion Week. It will be selected by a panel of judges including Noreen Flanagan, editor-in-chief of Elle Canada, Barbara Atkin, former vice president of fashion direction at Holt Renfrew, and Roger Gingerich, fashion broker.

Along with the new name, the week-long celebration features several designers who will be showing for the first time at the venue. Some of these brands include TFI New Labels alumni Christopher Paunil, Helder Diego, and Jennifer Torosian, and newcomers Ellie Mae, LAMARQUE and Maram. David Dixon, Greta Constantine, Farley Chatto, Mackage, Sid Neigum and UNTTLD are also returning to the runway. All the fashion shows will take place in the Runway Room as the smaller "Studio" location has been discontinued this season.

As well, for the first time ever, Toronto Fashion Week will make front-row seats available for purchase to the general public. The coveted front-row seat, typically reserved for top tier media, celebrities and retail buyers, is available for just over $1,130 for select shows. For general admission seating, tickets start at around $85. All tickets can be purchased from the Toronto Fashion Week ticket site.

The Toronto Fashion Incubator's popular two-day TFI Press & Buyers trade show will also feature new faces. In its fifth year at Toronto Fashion Week, the event, created and hosted by the Toronto Fashion Incubator (TFI), will showcase 12 promising Canadian brands in apparel and accessories including Bano eeMee (apparel), Ellie Mae (apparel), Fionna Hanna (accessories), Goble (apparel), Huntington Mode Inc. (apparel), LAMARQUE (apparel), Oscar Mendoza Designs (apparel), PARC City Boot (footwear), Peggy Sue Collections Inc. (apparel), Puffin Hats (accessories), Royal Fur Club (apparel), and Tulsi MacRae (apparel). They will debut their fall/winter 2016 collections on March 16th and March 17th from 11 am to 1 pm, with a light brunch catered by The Ritz-Carlton.

Almost three dozen applications for the trade show were reviewed by a roster of design and fashion minds, working in collaboration with IMG Fashion. Applications and press kits were evaluated based on presentation, marketability, noteworthy features, design and branding consistency, and overall style. Returning for its third season at the Press & Buyers event, exclusive fashion showroom The Stylist Box will present one participant with the “Designer of the Season Award”. Last season’s winner, Miriam Baker, received six-months free representation in The Stylist Box. Baker received over $4,000 worth of services, with $72,000 worth of exposure.

For all Press & Buyers media enquiries, images and additional information, please contact Adrien Reynolds at Faulhaber Communications, 416-504-0768.

2. Sid Neigum Debuts In London
Toronto Fashion Incubator resident Sid Neigum presented his first fashion show at London Fashion Week on February 21. Neigum's big break was a result of having been chosen as one of four international designers to win the 2015 DHL Exported award.

Neigum showed his fall/winter 2016 collection at The Institute of Contemporary Arts to a packed house of media, retailers and supporters, including many Canadians who made the trek overseas. His installation- type presentation featured 15 models stationed on risers around the room. Brilliantly cut or draped asymmetric jackets, wraps and dresses were shown in voluminous tonal layers of black, grey, midnight and caramel. Contrasting white binding on some black pieces were particularly eye-catching with many guests taking notes on which looks to order.

As part of the DHL Exported program, designers receive a fully produced runway show for two consecutive seasons along with PR, marketing and logistics support for the duration of the program. DHL Exported was created by IMG, in collaboration with DHL. It was developed for fashion designers who are established in their local market and are looking to further expand their brand at New York Fashion Week, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. Catch Sid Neigum's pre-event interview here:

3. TOMFW Season Four
The fourth installment of Toronto Men's Fashion Week (TOM*), organized by media personality Jeff Rustia, took place February 22 to 26 at 444 Yonge St., College Park. For fall/winter 2016, TOM* presented menswear collections from Caffery Van Horne, Christopher Bates, Diodati by Luca Galardo, Finezza, Hip and Bone, L'Momo, Tuck Shop and TOM* Emerging Menswear Designer Award (EMDA) winners Joao Paulo Guedes and 3. Paradis.

On February 23, kicking off the week, EMDA finalist Andrew Coimbra premiered his fourth collection in an intimate installation at The Beverley Hotel in downtown Toronto for an audience of fashion media and influencers. His installation included three models on platforms, with the remainder of the collection on clothing racks, giving attendees the opportunity to not only speak with the designer in person but also to see, touch and feel the quality of this line. Accompanying the new collection was eyewear from Spectacle Toronto. Guests also enjoyed customized chocolates from Chocolates X Brandon Olsen.

On Thursday, February 25, TOM* held the popular Mensfashion4hope show. TOM*s charitable initiative. Mensfashion4hope presented Canadian celebrities wearing the latest menswear from GOTSTYLE, with proceeds raised for SickKids through the Kol Hope Foundation for Children. The fund is named after Kol, a Canadian boy who was born with severe disabilities.

Notable celebrities who strutted the runway included Andrew Haley (Paralympic swimmer), Anthony Lemke (actor), Bill Coulter (CP24 meteorologist), David Raccuglia (American Crew founder), Gurdeep Ahluwalia (TSN Sports anchor), Henk Van der Kolk (TIFF co-founder), Kevin Rempel (Sledge Hockey Paralympian), Leslie Roberts (journalist and TV personality), Paul Mason (Yorkdale Shopping Centre's Fashion Santa), Shai DeLuca-Tamasi (Cityline design expert), and Vinay Virmani (actor). While the packed house cheered for their favourites, the model who tore the roof off the house was Toronto City Councillor Norm Kelly. Kelly (above left), infamous for his close friendship with Toronto entertainer Drake, has an astounding 275,000 Twitter followers.

Hair and grooming was presented by American Crew, and M•A•C Cosmetics was the official makeup sponsor of TOM*. TOM* was made possible with support from World Financial Group (WFG), Downtown Yonge BIA, Tourism Toronto, Fashion Group International, Toronto Fashion Incubator, the City of Toronto, and others.

4. Scene & Heard

Sophie Makes A Splash in D.C.
Canada's first lady, Sophie Gregoire-Trudeau, made a splash with her all-Canadian designer wardrobe as she accompanied Prime Minister Justin Trudeau on his first official visit to Washington D.C. March 9 to 11. Gregoire-Trudeau wore two Lucian Matis dresses, both in shades of red and fuchsia, and a white floral jacket by newcomer and TFI Press & Buyers participant Ellie Mae Waters. Mae is the granddaughter of the late Allan Waters, who was one of the founders of CHUM Limited, a Canadian media corporation. Gregoire-Trudeau is styled by Jessica Mulroney, daughter-in-law of former PM Brian Mulroney and wife of etalk host Ben Mulroney. (Image: Hannah Thomson/Canada 2020)

Closing Shop
After nearly a decade of producing handbags and accessories, Toronto-based designer Jessica Jensen has closed her business to dedicate more time towards her family. The TFI Outreach member alumn produced over 100,000 bags while at the helm of her eponymous business.

Nordstrom Rack To Debut In Yorkville
Not only is American department store Nordstrom set to open two locations in Toronto this year, the retailer has announced plans to open its discount offshoot Nordstrom Rack in tony Yorkville. The 10,000- sq.-ft. store will open in 2018 in the former Stollery's building on Bloor Street.

Christian Louboutin Hits TO
The 6ix will soon be home to a new, 2,000-sq.-ft. Christian Louboutin boutique on Yorkville Avenue. The location, occupying the former La Presse magazine building, is slated to be the iconic shoe brand's Canadian flagship store. Currently, the only other Louboutin boutique can be found within Holt Renfrew at Yorkdale Shopping Centre. The new shop promises to offer irresistible sky-high pumps and studded stilettos, all featuring the designer's signature red soles, along with handbags and accessories.

Saks Has Arrived
After much anticipation, luxury retailer Saks Fifth Avenue opened at the Toronto Eaton Centre at 176
Yonge, at Queen St. W. The 169,000-sq.-ft. space was carved from the still-existing Hudson's Bay store whose main entrance has shifted to Bay and Richmond streets. The two retail giants, both owned by parent company Hudson's Bay Co., blend seamlessly in the space, so much so that shoppers are often unaware of exiting one store and entering the other. For its high-end clientele, Saks offers coveted brands such as Celine, Piaget, Givenchy and Saint Laurent, as well as VIP shopping suites and the soon-to-open Pusateri's Fine Food Hall on the lower level.

Strutting To The Big Screen
Manolo Blahnik, one of the most influential and talked-about icons in contemporary footwear, will be the subject of a documentary feature film MANOLO (The boy who made shoes for lizards), directed by Michael Roberts. The film is being produced by Nevision Studios One Limited with executive producers
James Cabourne, Tiggy Maconochie and Anne Morrison. MANOLO (The boy who made shoes for lizards) is an in-depth portrait of the man who is regarded as a genius by some of the most revered figures in fashion. The film will feature a “who’s who” of some of the most notable figures in the fashion and entertainment worlds, including Anna Wintour, Andre Leon Talley, Paloma Picasso, Candace Bushnell, Charlotte Olympia, Iman, Jamie Preto, Rihanna, Naomi Campbell, David Bailey, Isaac Mizrahi, Joan Burnstein, Mary Beard, Colin McDowell, Penelope Tree, Prince of Lampedusa, Rupert Everett and, of course, Manolo Blahnik himself. Production on the documentary is currently underway.

Mammoth Sales Growth
Less than a week after the official launch of Mammoth Outerwear late last fall, the fur-free outerwear line has already surpassed the $50,000 mark in pre-sales. Created by Toronto Argonauts linebacker James Yurichuk, the fur-free alternative to Canada Goose has been fuelled by a viral social media campaign and bolstered by several high-profile supporters including Edmonton Eskimos kicker Sean Whyte, who wore a Mammoth coat during the frigid Grey Cup game in Winnipeg in 2015. The premium fur-free and down-free winter jackets were created as a response to the sea of fur-trimmed parkas Yurichuk saw after moving back to his hometown of Toronto two winters ago. In keeping with the company’s commitment to wildlife, $10 from the sale of each jacket will be donated to The Association for the Protection of Fur- Bearing Animals (APFA), a Canadian organization that promotes peaceful coexistence with wildlife.

Torontonian Among LVMH Finalists
There are eight finalists in the third annual LVMH Prize, one of fashion's most prestigious and generous international design competitions. The winner of the competition will receive a grant of 300,000 euros and one year of mentoring. Selected from a pool of 23 candidates, the finalists are Aalto by Finnish designer Tuomas Merikoski, Alyx by Matthew Williams, Brandon Maxwell, Facetasm by Japanese designer Hiromichi Ochiai, Koche by Christelle Kocher, Vejas by 19-year old, Toronto-based Vejas Kruszewski, Wales Bonner by Grace Wales Bonner and Y/Project by Belgian, Glenn Martens. For more info,

TFI Welcomes New Mentor Glynis Dupuis
TFI is pleased to welcome new mentor and TFI New Labels® alumna Glynis Dupuis to the TFI Mentor Program. Glynis brings 20-plus years of experience in designing, producing, wholesaling, retailing and buying women’s fashion. She successfully ran her business and clothing collection for 15 years. Her boutiques and collections garnered much media attention, including being named “Best Storefront Designer” and “Best New Atelier” by Toronto Life magazine, and NOW magazine named her second retail concept, Lustre, “Best Shoe and Bag Store”. Committed to professional development, she earned her CPA, CMA designation in 2013 furthering her expertise in strategy, management and accounting. She has worked for a major retailer as a footwear buyer and continues her role as a contract lecturer at Ryerson University.

OPEN CALL For The Best & Brightest
TFI is on a nation-wide search for Canada's best and brightest new fashion entrepreneurs to join its prestigious Resident program. Start, grow or relocate your business to TFI and let our proven track record of mentoring some of Canada's best fashion businesses help you accomplish your goals! Join the roster
of award-winning designers and brands such as Joeffer Caoc, David Dixon, Laura Siegel Collection, Miriam Baker and Sid Neigum by becoming a TFI Resident. Applications are available by contacting TFI at 416-971-7117.

5. Thank You TFI Donors
Thank you to our donors for your support of our non-profit organization. Your financial contribution enables TFI to carry on its important work of encouraging job creation and economic development in the community. This month we thank Contributor Gary Camlot for his very kind donation.

If you like reading TFI News, please make a donation to our non-profit by clicking here. Donor categories: Contributor, $50 and under; Supporter, $50 to $100; Benefactor, $100 to $500; Patron, $500 and up.

6. Top Picks
A new federal grant program for Canadian apparel exporters
A sourcing match website that connects seekers with sellers and purchasers
Fall/winter 2016 colour and textile direction from Premiere Vision, the world's leading textile exposition
Fashion Group International presents its spring 2016 trend report
New York Times article on how smart phones are killing the fashion show

7. Fashion Calendar

March 14 - 18, 2016
Fall 2016 designer collections from Canada's best talents

March 16 - 17, 2016
Registration is NOW open for accredited media and retailers

April 4, 2016
TFI members and student members are invited to an evening of social networking. Register at

May 3, 2016
Please join event chair Suzanne Rogers and the Toronto Fashion Incubator as we showcase and celebrate the finalists of 2016's TFI New Labels Fashion Design Competition. Tickets are available by calling 416-971-7117 or visiting here.

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Senior Editor, Doris Montanera

© Copyright 2016 The Toronto Centre for the Promotion of Fashion Design (O/A Toronto Fashion Incubator, TFI). No part of TFI NEWS may be copied or duplicated in any form or by any means without the prior written consent of the Toronto Fashion Incubator. This publication is distributed for information purposes only and with the understanding that TFI is not responsible for the results of any actions taken by any person in reliance on such information, nor for any errors or omissions contained herein. TFI expressly disclaims any and all liability arising out of the use of this publication or any part thereof by any person.